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Cleio&Co blog
A Cleio case study: Vie Nomade

Want to see a travel blog using Cleio in action? Here’s Vie Nomade!
This french travel blog has been out there since 2008 and it was high time for a little refresh.

Vie Nomade blog, using Cleio

Vie Nomade blog, using Cleio

Caring for one’s image

If your blogging strategy involves plans for partnerships with brands or work opportunities, you probably know that one’s image does a lot. An interactive and visually appealing website makes viewers stay longer, click on more items and also gives credibility to its author: it shows that he has invested time in the communication of his business.

Since its redesign, Vie Nomade unique visitors per day doubled. And what’s more interesting is that the ratio of views per visitor went up as well (2.6 to 3.6). The amount of time spent on the website went from an average of 2.30min to 4min.

Interactive maps

Navigating a travel blog, how to? Blog categories? Country lists? Sure, those are the basics of any blog. Yet, what’s better than maps and geolocated articles for a more immersive experience? Think of it like a spinning world globe: browsing a map gives a user a tridimensional experience. He picks a continent, is able to view the amount of information available for that, point a country, point a city. He will be more keen to take a wander around with you.

On Vie Nomade, the map is the main starting point of the blog. It is also a great way to showcase all the destinations the author has been to.

Country navigation

Many blog authors have country navigation on their website. It usually involves having a stack of pages in a hierarchy, or blog categories, which could actually be OK.

Cleio pushes the experience further creating a custom Countries taxonomy that is independent from pages, articles and categories. Each time you geolocate one of you articles, a Country Page is automatically created that will list all its related content. The Country Pages are customizable. The Country Index features pretty thumbnails and a map to click the world away.

See it in action on Vie Nomade

Countries List example on Vie Nomade

Countries List example on Vie Nomade

City and Country searches

When you geolocate an article, the city and country are automatically used as meta data. Categories, dates and authors aren’t everything anymore, now we also have a location. Those locations are clickable and point to specific archives for a city or a Country Page.

On this article about Los Angeles, a click on Los Angeles will redirect you to all your blog content where there is a mention of Los Angeles. A click on USA will redirect you on the USA Country Page.

City and Country search on an article - Vie Nomade

City and Country search on an article – Vie Nomade

Where I am and where I’m going: live updates

Where I Am widget on Vie Nomade

Where I Am widget on Vie Nomade

On Vie Nomade, there was a problem. The author’s location was just always wrong because she would just forget about going into the widget and updating it. Also, it was not the most appealing thing.

What happens with the Where I am widget provided with Cleio is that the author can plan all of her next moves, and they will be automatically updated on the website. It will also display a little map… some places just have weird names. Readers like to know where they are about to travel with the author.

Additionally, the Where Next shortcode also allows her to display the list of her next destinations.

Tons of existing content to geolocate

Vie Nomade has been around since 2008. There were more than 300 articles, and probably 100 pages. Wasn’t the task of geolocating everything ginormous?

Not! The Cleio framework comes with a content importer that, upon installation, will generate a list of all your content and allow the author to geolocate everything with a few clicks instead of having to manually edit every single post. It took Vie Nomade’s author about 30 minutes to geolocate everything.

Geolocation Helper

Geolocation Helper

A custom, beautiful design

Vie Nomade had her website designed by a professional webdesigner (actually, that’s herself… err, OK, that’s me writing right here ;) Her goal was to maximize the interactivity on the website and give a way to the readers to discover older articles of the website that were good, but just buried somewhere in the archives. It worked! Users have been commenting more on older articles.

One of the qualities of Cleio is that it can be customized to fit any theme. We included default templates for the specific Cleio pages (like Countries, Location ratings, Address Lists) that can be copied in a theme with just a click. They may require some basic knowledge of theming, depending on how the theme you’re using has been developed, but we paid a great deal of attention in making it straight-forward and clean… and we are working on a codex to help you with that.

Cleio comes with a theme that takes advantage of all of these templates (WorldCitizen), and we are planning on releasing other themes with many different styles, for the travel bloggers that are on a budget and can’t afford hiring a professional designer. They will be sold through our shop. We will also let other designers submit their own Cleio compatible themes at a later point.

A conclusion

Cleio has been developed to respond to a need for professionalization in the travel blogging industry. Automating tasks, rendering information beautifully, making a travel blog more interactive and appealing, contributing to make one’s image.

More about Cleio Maps

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